Wednesday, October 6, 2010

Do You Need Help with Social Media?

According to recent activity on Urban Interns, you do.

As a business owner today, you’re inundated with information about all the social media tools out there. Once you’ve figured things out- either by hiring an expert or by doing your own research- you begin to wonder how to best execute on these time consuming tasks?

Hire an Urban Intern.

Over the last several months, we've been watching a steady flow of businesses look for help with social media. Sounds like something you're interested in, but wondering how to get started? A few tips for effectively leveraging Urban Interns:

Identify Channels:
It’s not enough to say “you want help with social media.” That’ll get you nowhere. When bringing on an intern or part-timer, you want to make sure that you’re very specific about what areas of social media you need help with. Do you need a blogger, someone to maintain your profile online, someone to tweet for you? (Believe us, we’ve seen postings for all of these).

Specify Content:
Once you decide where to focus, take some time to think about the message you want to convey on behalf of your company. Provide a short-list of topics, headlines, or key points that you want communicated.

Track Results
: As a business owner, you’re already used to looking at metrics for your business. This area is no different. Before pressing go on your project, be clear about what you’re trying to achieve through social media and how you’ll measure it. Do you want to blog once a week, attract 1000 twitter followers, develop a facebook fan page? Being clear about your goals makes it easier to evaluatie whether hiring an Urban Interns was a good decision.
(And based on the feedback we’re hearing from business owners, we’re sure it will be.)

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