Wednesday, October 20, 2010

How to Be a Good Social Media Intern (Without Even Trying!)

Put Your Skills to Work!

It’s a fact: business owners need help with social media. Companies are finding that social media platforms like Facebook, Twitter and You Tube are proving to be a cost-effective way for businesses to advertise, acquire customers, and generate sales.

Needless to say, many of them are looking for web-savvy interns to navigate the online social channels and take charge of their social media strategy. And that’s where you come in.

Chances are you’ve been using Facebook, Twitter, and You Tube for your personal enjoyment for years. Now is a better time than ever to put these finely tuned skills to work. But are you unsure how to translate your social media capabilities into a career? Consider these tips on how to put your pre-existing skills to work and become an effective social media intern.

Show you’re tech and social media savvy. Keep up with influential technology blogs (TechCrunch, Mashable, etc.) and always have your fingers on the pulse of the next big social media trend.

Constantly re-evaluate the strategy. Your job in social media is never done; pay close attention to the online climate and suggest fresh, new directions to take the strategy. Keep in mind they may not always get used and you might have to pitch a few ideas at once.

Create a conversation. Get online and engage your company’s audience. Listen to what they have to say, whether positive or negative, and react accordingly. Keep track of valid feedback and present it to your manager for consideration.

Show managers that social media translates to sales. Look for indisputable proof that your efforts are bringing profitable results. Use trackable links, analytics programs, and click maps to show your strategy is working. Comparative data speaks volumes, so keep track of “before and after” numbers, whether they’re the number of views on You Tube, total Twitter followers, or net sales generated through Facebook ads.

And given the growing importance of these social media sites as marketing channels for businesses, if you prove you’re worthy, you just might end up with a full time gig!

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