Tuesday, October 19, 2010

Social Media Tip: Find an Urban Intern to Help Build Your Blog

Give your blog the TLC it needs!

Do you have a blog on your website? If you're at all focused on social media marketing, you probably do. A blog with thoughtful content is a great way to build your brand and have an interactive dialogue with your business community. But like everything else with social media, to execute properly takes TIME. Here are some tips on how hiring an Urban Intern can help.

• Think of some topics for your blog. Create a quick outline with some bullet points and hand it over. While at least initially you may need to spend a few minutes editing the posts, the process will likely move a lot quicker than trying to find time you don't have to write.

• Repurpose that content! Once you have that great content, stretch the mileage. Ask your Urban Intern to include it in a weekly newsletter or a daily FeedBurner blast. You can also offer to contribute it to other sites. The possibilities are endless once you have the material in hand.

• Monitor and Respond: Once you start to regularly blog, you want to keep an eye on the reception and traffic. Did some posts resonate more than others? Were dialogues started that need a response? Add this kind of tracking to the list of blog-related tasks for your Urban Intern.

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